The ASNA Management Team

President and CEO

Carlos Valero

Carlos Valero has been the ASNA International CEO since June 2009 and in December 2010 became CEO President for ASNA, Inc. Carlos started working with the IBM midrange using Synon among other RPG products in the mid-80s.

In 1997 he became the ASNA distributor in Spain, which provided him with much experience marketing and supporting ASNA products and services. In the recent years, his primary focus has been on IBM i modernization and migration. Carlos has a master's degree and a postgraduate degree in Management of IT from the UOC University and UPC University.

Chief Operating Officer

Jordi Marin

A long-time ASNA customer, Jordi Marin joined ASNA in 2014. His responsibilities include the definition and refining of ASNA’s international expansion strategy, managing its worldwide distributor and reseller channels, and guiding its international development team.

Jordi holds an IT Degree for the UPC in Spain, a Telecommunication Master for the ICT in Barcelona, and a BBA for the Insead Business School in Paris. He has broad CEO experience and has worked in IT with many computing platforms.

Vice President of Research and Development

Eduardo Ross

Eduardo Ross has spent more than 30 years as leading ASNA research and development. He graduated with a bachelor’s degree in computer science and a master’s degree in information systems from the Monterrey Institute of Technology.

Eduardo served as professor of computer science for the Monterrey Institute of Technology prior to joining the ASNA Research and Development team in 1987. Ross jointly holds patents included in several ASNA products.

Product Specialist/Marketing

Roger Pence

Roger has been active in the IBM i community for years. He joined ASNA in 2000 and has taught Web development to hundreds of ASNA customers over the years. His responsibilities include tech support, creating ASNA technical and marketing content, and marketing.

Prior to joining ASNA Roger was a senior technical editor for NEWS/400 magazine and wrote an IBM midrange newsletter.

Sales Manager: The Americas, Asia, UK, and Ireland

Phillip Hinojosa

Phillip has 30 years of IT sales experience and began his software sales career with ASNA in 1996 (leading North American sales through 2009). He recently returned to ASNA in 2016 after spending seven years helping triple the sales for a leather manufacturing company in Texas.

Phillip oversees sales in the Americas, Asia, the UK, and Ireland. He specializes in enterprise IBM i modernization for companies of all sizes.

Director of Migration Services

Tim Daniels

Tim and his team deliver professional services to our customers worldwide. With a focus on migrating RPG-based applications from the IBM i to Microsoft .NET, ASNA professional services include consulting, project management, and custom solutions.

Tim joined ASNA in 2006. He has an associate degree in computer science from San Antonio College and a bachelor's degree in interdisciplinary management from Texas State University.