After much fanfare, tons of PowerPoints and videos and presentations, Windows Metro UI, as a brand, is no longer with us. After an apparent disagreement between Microsoft and a European business partner, Microsoft has ditched the Metro name. At least for the time being, what we once knew as Metro style will now be called, simply, a “Windows 8 application” or a “modern UI” application. It seems that this all caught Microsoft a bit by surprise there wasn’t time to think of a better replacement name.
Despite this major marketing blunder, Metro, er the “modern UI,” is probably here to stay. Its focus on content rather than chrome, its square corners and clean design, and its marginalization of graphics will surely influence enterprise application user experiences. If you’ve not paid much attention the Metro UI style, take a look at this video. It provides a good quick overview of the traits of the Metro design.